Top 7 Reasons Why Your Small Business Needs a Mobile App

Top 7 Reasons Why Your Small Business Needs a Mobile App

Digital e-healthcare in order to connect patients to medical services via smartphone

Over the last decade, there has been a substantial increase in the purchase of smart devices. A recent survey revealed that more than 68 per cent of the US population owns a smartphone.

These mobile devices are called smart devices because of the host of apps they offer – and therefore mobile app development in Melbourne is on the increase. These apps carry out almost all business related functions. When it comes to the business world, about 81 per cent of smart device users usually search for products or services online and 26 per cent of them carry out a search on the apps that relate to that specific product.

If your business has an online presence (website) as well as an app, you are always increasing your chances of getting more leads and business. IPhone app development companies in Melbourne generally cater to a diverse range of businesses and these applications can help your business thrive in the long run.

To improve brand visibility

If your business has a mobile app, even if your customers are not making use of it at that moment, they would surely see it as they browse their phone on a daily basis. Mobile apps greatly help small business to create brand awareness.

Owning an app is now easier than ever

Android app development in Melbourne has changed from what it used to be. No more barriers to entry, therefore, small businesses are trying it out. You only need an idea to own an app and a savvy freelancer can build one for you.

To stand out from competitors

Most small businesses are yet to develop their own apps. This is where you can have an edge, a key opportunity to do better than your competitors and step up your game.

To improve customer relations

Owning a mobile app can greatly improve the relationship between your business and its customers – how? By simply increasing customer engagement and adding values such as promotions, ads and in-app purchases.

A direct marketing channel

Your app can take over the task of a salesperson, such as push notifications in apps. You can remind customers about your product and service and also inform them about offers.

It Increases Profits

According to a recent survey, more than 52 per cent of orders are placed via a mobile app. If you have a mobile app for your business, you would surely see an outstanding rise in your sales and profit.

It offers increased accessibility

It’s almost impossible to reach all customers who are in different places and different times, but not with a mobile app. Notifications can be sent to all app users at the same time irrespective of location.

So if you are looking for a leg up on your competitors, take a look at getting a mobile app to secure a strong brand presence within the industry.

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