The use of Chatbots can be a little daunting. They have not been invented to take over, however – they are here to simplify our lives and make things easier. In this article, we will show you how to best use chatbots to improve your business.
So What Are Chatbots?
Chatbots are a computer program which automates certain tasks. This is done by chatting with a user and can be done by voice or message. Advanced bots are powered by artificial intelligence (AI) which help it to understand complex requests. Responses are personalised, and the program is designed so that conversations and chats are constantly honed and improved. Dealing like chatbots is becoming more like dealing with a real person.
Chatbots are most widely used in messaging actions. Most people stick to just 5 common Apps, and these Apps are more commonly apps used for messaging.
Using Bots Wisely
In marketing, new technology and communication systems can be over-used without sufficient research being done on the method. When using artificial intelligence, research the program and be sure that it is tried and tested.
Tasks are Streamlined
Chatbots can save your time. They can even act as your VA’s by organising your hairdressing appointments, doctor’s visits, and other routine tasks. See an example of how Google Duplex makes an appointment here. The bot sounds just like a real person! They can send messages through messenger as well as making phone calls on your behalf.
Save Time on Messages
Facebook recently released information which demonstrates the worth of artificial intelligence for use in business.
Improve Customer Service
Chatbots are convenient for customers. Customers like to use chatbots to:
Generate Leads and Sales
Chatbots use messages to gather information to provide effective customer service. They can be set to ask your site visitors why they are visiting the page, for example.
Artificial intelligence is the way of the future. They can mean more leads, sales opportunities and reduced costs for you. Chatbots can qualify leads and then transfer them to a sales team. Your team is happier as they receive more quality leads and their job becomes more meaningful.
Provide 24/7 Support
By using chatbots you become available to your customers and would be customers 24 hours a day. Although they will not still receive the full range of services after hours they will be able to get common questions answered.
For more information on how we can help you use chatbots to increase the profits of your business, contact us.