Conversion Rate Optimisation (CRO) Services
We focus heavily on CRO or ‘Conversion Rate Optimisation’ for our clients. CRO is a system for increasing the percentage of visitors to a website that convert into customers and is crucial because while you may have visitors to your website, are they actually converting? We use a number of different strategies to achieve higher conversion rates for our clients including copy optimisation, strategic website structure, critical data analysis and something known as ‘heatmapping’.
Heatmapping is an advanced analytic marketing tool that uses graphical representation to understand how your visitors navigate your website. Heatmaps show you where your visitors have clicked on your website, where they have hovered, how far down they scroll on a page and give you a comprehensive overview of how users are behaving on your website.
NetBrands utilises this tool in conjunction with other CRO methods to effectively analyse user activity and optimise your website accordingly.